About B2Bonza
ABOUT B2BONZA
Built for independent brands navigating European wholesale
B2Bonza was created to address a long-standing challenge faced by independent brands across Europe: scaling wholesale internationally is still unnecessarily complex, costly, and operationally demanding.
While demand from local retailers for unique, independent products continues to grow, many small and mid-sized brands struggle to expand beyond their domestic markets. The limitation is rarely the product itself — it is the operational burden that comes with cross-border wholesale.
The reality of wholesale across the EU
For independent brands and retailers alike, international wholesale often means navigating:
- fragmented VAT rules and invoicing requirements across countries
- high and unpredictable international shipping costs
- long payment terms that put pressure on cash flow
- manual, disconnected processes that do not scale
- wholesale platforms with high commissions and inflexible rules
Together, these barriers slow growth, reduce margins, and make cross-border cooperation unnecessarily difficult — for both sides of the wholesale relationship.
A different approach to wholesale
B2Bonza was built with a clear principle in mind: wholesale should work for brands and retailers, not against them.
Instead of adding another layer of cost or complexity, B2Bonza removes friction through automation, transparency, and fair marketplace economics.
We connect independent European brands directly with verified local retailers, while handling the operational complexity in the background — from payments and invoicing to logistics and compliance.
How B2Bonza supports brands across Europe
B2Bonza provides the infrastructure brands need to grow wholesale efficiently and sustainably:
- 0% marketplace commission until the end of 2027 for the first 50 pre-registered brands
- automated, VAT-compliant invoicing generated on behalf of brands
- secure payments, including BNPL options for retailers
- up to 90% discounted shipping rates through negotiated carrier contracts and B2Bonza contribution
- AI-powered product discovery to improve brand visibility
- marketing tools to support sales growth
- dedicated brand micro-stores within the marketplace
All core wholesale operations are centralized on one platform — reducing overhead while preserving brand control.
Value for retailers
B2Bonza is designed not only for brands, but also for retailers seeking reliable access to independent European products.
Retailers benefit from:
- transparent pricing and predictable shipping conditions
- simplified cross-border ordering from multiple brands
- secure payments and flexible payment options
- direct relationships with brands, without intermediary distortion
This creates a healthier wholesale ecosystem where both sides can grow together.
Supporting existing retail relationships
Many brands already work with trusted retail partners. B2Bonza is designed to strengthen these relationships, not replace them.
Through the Vendor Invitation Engine, brands can invite their existing retailers to trade on B2Bonza. Orders placed by invited retailers generate 0% marketplace commission, while still benefiting from automated payments, invoicing, and logistics.
This allows brands to scale wholesale operations without losing control or compromising long-standing partnerships.
European focus, by design
B2Bonza is built specifically for the European market — with EU VAT compliance, cross-border logistics, and regulatory realities at its core.
We believe independent European brands and retailers deserve a wholesale platform that respects margins, simplifies operations, and supports sustainable growth across borders.
Our mission
Our mission is simple: to make European wholesale fair, accessible, and scalable for independent brands and retailers.
